SPOTIFY WRAPPED

   RECRUITMENT  ‎     PRODUCT TESTING         FUTURE PROOFING  Key Markets: UK, US, Germany, France, Spain, Philippines, Indonesia, Brazil, MexicoMeasuring the effectiveness of Spotify’s annual campaign on a global scale and providing recommendations for future iterations across product, design and strategy.

YOUTUBE BLACK

  RECRUITMENT  ‎    ETHNOGRAPHY      EXPERT INTERVIEWS     FUTURE PROOFING  
Key markets: UK, US, Nigeria, South Africa
Uncovering how YouTube can best show up for Black communities in order to redefine the YouTube Black offering. Uncovering the types of programming, events, tools and comms that truly resonate with this audience.

NIKE: THE FUTURE OF STREET FOOTBALL

  RECRUITMENT  ‎    CULTURAL IMMERSION      CREATIVE TASKS     Key markets: London, LA, Sao Paulo
Gaining a deeper understanding of where street football culture is heading to inform Nike’s strategy for small-sided football, product creation of new performance footwear, apparel and equipment.

THE VENETIAN RESORT LAS VEGAS

  RECRUITMENT  ‎    EXPERT INTERVIEWS      ETHNOGRAPHY  
Key markets:  Milan, Rome, VeniceDefining modern Italy for The Venetian Resort Las Vegas and building a cultural roadmap for the resort’s $1.5B renovation.

NIKE BRAND MARKETING, DIRECT INSIGHTS PANEL

  RECRUITMENT  ‎    LEADERSHIP TOUR      PANEL CURATION  Key markets:  London & ManchesterGrounding nike in insights that uncover a deeper understanding of the communities that push youth culture forward
RESEARCH & STRATEGY       |        CREATIVE