RESEARCH & STRATEGY       |        CREATIVE

                    SPOTIFY WRAPPED

RECRUITMENT‎  PRODUCT TESTING  FUTURE PROOFINGKey Markets:

UK, US, Germany, France, Spain, Philippines, Indonesia, Brazil, MexicoMeasuring the effectiveness of Spotify’s annual campaign on a global scale and providing recommendations for future iterations across product, design and strategy.

                    YOUTUBE BLACK

RECRUITMENT‎  ETHNOGRAPHY  EXPERT INTERVIEWS FUTURE PROOFING
Key markets:

UK, US, Nigeria, South Africa
Uncovering how YouTube can best show up for Black communities in order to redefine the YouTube Black offering. Uncovering the types of programming, events, tools and comms that truly resonate with this audience.

                    NIKE: THE FUTURE OF STREET FOOTBALL

RECRUITMENT‎  CULTURAL IMMERSION  CREATIVE TASKS Key markets:

London, LA, Sao Paulo




Gaining a deeper understanding of where street football culture is heading to inform Nike’s strategy for small-sided football, product creation of new performance footwear, apparel and equipment.

                    THE VENETIAN RESORT LAS VEGAS

RECRUITMENT‎  EXPERT INTERVIEWS  ETHNOGRAPHY
Key markets: 

Milan, Rome, Venice

Defining modern Italy for The Venetian Resort Las Vegas and building a cultural roadmap for the resort’s $1.5B renovation.

                    NIKE BRAND MARKETING, DIRECT INSIGHTS PARIS

RECRUITMENT‎  LEADERSHIP TOUR  PANEL CURATIONKey markets:

London & ManchesterGrounding nike in insights that uncover a deeper understanding of the communities that push youth culture forward